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MY MESRA

Background

Kedai Mesra PETRONAS will provide the most potential outlet for SME’s products throughout its 801 outlets nationwide. It will serve as a fast-moving platform for many F&B products. Its marketing strength has initiated MARA into negotiation with PETRONAS Dagangan Berhad to establish business opportunities for MARA SME and KPLB SME entrepreneurs alike by enabling Bumiputera’s products to be placed and promoted at all MESRA PETRONAS – MyMesra outlets. The Memorandum of Understanding (MOU) between MARA and PETRONAS Dagangan Berhad will open up more business opportunities for Bumiputera as registered distributors at minimal charges.

Objectives
  • To provide marketing platform for SME products at PETRONAS – MyMesra outlets.
  • To assist entrepreneurs in expanding their marketing range.
  • To provide effort in promoting SME products at local market.
Target Groups
  • Bumiputera entrepreneurs with F&B based products;
  • All products must be Halal certified; and
  • Entrepreneurs must posse sound financial stability and production capacity to ensure continuous stock supplies.
Outcome
  • To increase entrepreneurs’ sale by 10% to 15%.
  • -To promote entrepreneurs’ products to the local market.
  • -To expand entrepreneurs’ marketing regions.
  • -To increase entrepreneurs’ products capacity and capability.
Gallery
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