MY MESRA
Background
Kedai Mesra PETRONAS will provide the most potential outlet for SME’s products throughout its 801 outlets nationwide. It will serve as a fast-moving platform for many F&B products. Its marketing strength has initiated MARA into negotiation with PETRONAS Dagangan Berhad to establish business opportunities for MARA SME and KPLB SME entrepreneurs alike by enabling Bumiputera’s products to be placed and promoted at all MESRA PETRONAS – MyMesra outlets. The Memorandum of Understanding (MOU) between MARA and PETRONAS Dagangan Berhad will open up more business opportunities for Bumiputera as registered distributors at minimal charges.
Objectives
Target Groups
Outcome
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