PEMBANGUNAN USAHAWAN RESORT (PURE)
Background
Resort Entrepreneur Development Program (PURE) is to provide supervision expertise for resorts, chalets and hotels businessmen or entrepreneurs in the aspects of hospitality management and business development.
Awareness PURE program modules will cover financial management, hotel front-office management, kitchen, housekeeping and hospitality.
A follow-up program called Resort Industry Empowerment Program Through Digitalisation will be provided to ensure successful marketing approach through diverse digital platforms.
Objectives
- To upgrade Bumiputera resort entrepreneurs in their service delivery quality to the standard of national renowned hotels
Target Groups
- Chalet or resort owners with a minimum operation period of three (3) years.
Outcome
- Halal certification from JAKIM;
- Star rating from MOTAC; and
- Resort revenue increment.
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Last update: 6 December 2024 at 15:02:37
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