ENTREPRENEURSHIP
ENTREPRENEURSHIP DEVELOPMENT
STRUCTURED TRAINING PROGRAMME
Background
Structured Training Programme is an entrepreneurial training programme conducted by MARA for existing and aspiring entrepreneurs to develop and enhance their capacity and self-sufficiency as an entrepreneur.
The programme is carried out as a stand-alone or package basis consisting Entrepreneurial Training, Business Plan, Coaching, Industrial Placement, Simulation and so on covering the following aspects:
- Acculturation and creation
- Improvement and enhancement
- Empowerment and strengthening
Entrepreneurial training programmes are targeted at potential entrepreneurs and entrepreneurs at various levels, namely Start Up or T3 (<1 year), Protect or Progressive (> 2 to 5 years) and Scale Up or Premier (5 years and above).
Objectives
Providing exposure and awareness as well as instilling entrepreneurial values to various layers of society and encouraging entrepreneurship a viable career.
Creating more knowledgeable and experienced entrepreneurs according to the current market needs.
Improving entrepreneurship standards with the use of the latest technology and more professional business management according to current standards.
Strengthening entrepreneurs to be more competitive in facing the challenges of globalization.
Focused Training Fields
Within the Structured Training Programme, the focus of the training is placed on the following fields:
Business Management
Financial Management / Accounting
ICT / Technology
Marketing / Branding
Production Management / Operations
Entrepreneurial development programmes consist of five (5) selected industries:
Food & Beverage (F&B)
Construction
Automotive
Lifestyle
