ENTREPRENEURSHIP SECTOR

INTRODUCTION

The Entrepreneur Development Division (BPU) is in charge of conducting MARA entrepreneurship training programs. Implementation of this entrepreneurship program is made through MARA State Office and District MARA Office throughout the country.

OBJECTIVE

Encouraging, creating, enhancing and strengthening Bumiputera entrepreneurs through training, business encouragement, advisory and strategic cooperation.

ROLES

1. Structured Program
   This program is implemented solely in stand alone or in the package including Entrepreneurship Training, Business Plan, Coaching, Industrial Placement, Simulation and so on covering the following aspects:
   • Culture and creation
   • Empowerment and consolidation
   • Improvement and stabilization

   This entrepreneurial training program is targeted at entrepreneurs and entrepreneurs at various levels ie Start up or T3 entrepreneurs (<1 year), Protect or Progressive (> 2 to 5 years) and Scale Up or Premier (5 years and above).

2. Coaching and Mentoring
   The Coaching and Mentoring Program is a professional service from industry / business experts acting as a ‘referral and mentor’ in the areas as below :
   • Development & Research
   • Professional Consultancy Services
   • Technology, ICT and Innovation
   • Certification and Standardization
   • Finance / Accounting
   • Marketing / Branding
3. Advisory Service
   The Advisory Services Program is a facility provided by MARA to entrepreneurs and potential entrepreneurs in getting guidance in developing entrepreneurs. This outreach program and advisory services can be obtained through 117 MARA District Offices and 14 MARA State Offices.
4. Special Program
   Special programs organized under the Entrepreneurship Sector are programs designed to develop entrepreneurs in potential industries in a package. The special program also includes entrepreneurship program entitled ‘Turun Padang’ which gives an overview of MARA’s overall and holistic entrepreneurial activities including education, investment and involvement of MARA’s subsidiaries.

   Special Program implemented by MARA Entrepreneurship Sector through the involvement of MARA State Office (PMN), MARA District Office (PMD), MARA Education Institution (IPMa) and MARA subsidiary. The program is a platform to channel accurate and correct information to rural communities on entrepreneurship programs under MARA and entrepreneurship agencies under the Ministry of Rural Development.

   Among the special programs are the Women’s Economic Inspiration Program (WISE), MERCU, HIT Barber, MARA in Fashion (MIF), Gate to Global (GTG), Beauty in Business (Biss).