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MARA IN FASHION (MIF)

Latar Belakang

Program MARA in Fashion (MiF) adalah platform bagi usahawan industri fesyen memperkenalkan jenama mereka melalui rekaan pakaian, kasut mahupun aksesori. Platform MiF ini adalah satu inisiatif MARA dalam menyokong industri fesyen negara dengan melahirkan ikon fesyen Bumiputera untuk pasaran tempatan dan antarabangsa.

Program MiF melibatkan latihan dan coaching dari aspek keusahawanan, teknikal dan juga kursus peningkatan (upskilling) merangkumi empat (4) segmen dalam industri fesyen iaitu fashion designer, pattern maker, producer dan retailer.

Objektif
  • Memberi tumpuan kepada program pewujudan usahawan pereka fesyen dan program peningkatan usahawan fesyen sedia ada yang telah mempunyai koleksi ready to wear (RTW) untuk dibangunkan sebagai producer dan retailer
Kumpulan Sasar
  • Tumpuan kepada pereka fesyen muda di kalangan lepasan IPMA dan IPT serta usahawan-usahawan fesyen sedia ada di pasaran yang telah mempunyai koleksi ready to wear (RTW).
Outcome
  • Pewujudan usahawan pereka fesyen
  • Pewujudan perunding dan pereka fesyen untuk selebriti
  • Pewujudan butik fesyen
  • Penembusan pasaran domestik di Fashion Valet, Primavalet
  • Penembusan pasaran antarabangsa di Modestrove
Gambar Program
MiF-(1)MiF-(1)
MiF-(2)MiF-(2)
MiF-(3)MiF-(3)
MiF-(5)MiF-(5)
MiF-pakuMiF-paku
MiF-paku-2MiF-paku-2
MiF-gaya festMiF-gaya fest
MiF-workshop 2MiF-workshop 2

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