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PEMBANGUNAN USAHAWAN RESORT (PURE)

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Program Pembangunan Usahawan Resort (PURE) dilaksanakan untuk memberi bimbingan dan kepakaran kepada pengusaha resort, chalet dan hotel dalam aspek pengurusan hospitaliti dan pembangunan perniagaan.

Pelaksanaan program PURE bermula dengan kursus awareness selama 4 hari 3 malam merangkumi modul-modul seperti pengurusan kewangan, pengurusan hotel di front office, kitchen, housekeeping dan pengurusan hospitalliti. Ia kemudian disusuli dengan Program Pemerkasaan Industri Resort Melalui Transformasi Digital yang mengkhususkan aspek pemasaran digital di mana-mana platform digital yang sesuai.

Objektif
  • Menaiktaraf pengusaha resort Bumiputera dengan memberi perkhdimatan yang berkualiti setanding dengan resort atau hotel terkemuka di dalam negara
Kumpulan Sasar
  • Pemilik chalet atau resort yang sudah beroperasi sekurang-kurangya 3 tahun.
Outcome
  • Pensijilan HALAL oleh JAKIM
  • Pencapaian star rating oleh MOTAC
  • Peningkatan pendapatan resort
Gambar Program
PURE-V2 (6)PURE-V2 (6)
PURE-V2 (8)PURE-V2 (8)
PURE-V2 (7)PURE-V2 (7)
PURE-V2 (5)PURE-V2 (5)
PURE-V2 (4)PURE-V2 (4)
PURE-V2 (3)PURE-V2 (3)
PURE-V2 (2)PURE-V2 (2)
PURE-V2 (1)PURE-V2 (1)

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